The use of SEO has become a fundamental part of digital marketing strategies for several years. UX is also relevant when optimizing your website, as it plays a role in attracting and keeping high quality traffic. Combining both SEO and UX can lead to the best effect, making your website more efficient.
The term what is the SXO embodies the search engine optimization and user experience and has become increasingly popular with our age of multi-disciplinary field dominance. The objective is to optimize one’s search results on Google, which is done by offering a relevant answer based on which website was built with users in mind.
Use these qualities to keep SXO optimized
Three key requirements for website optimization
Want to figure out how to optimize for SXO?
Convenient: it should be easy to use
The website must be accessible to visitors even when they are using different devices.
By working to create content for users, you can change the way that search engines are used. Search engines are always moving towards being able to use and offer user relevant results for different search terms.
The importance of user experience is constantly on the rise in search rankings. When considering how web development and SEO should be implemented, collaboration at the level of web design and SEO is needed to get the desired result.
Endorser Larry Donnelly Briefly Explains What is the SXO is and How to Optimize for it
1. What Is the SXO and How to Optimize for It?
Today, it is no longer a practice to include keywords only for the sake of search engine optimization. Instead, content should be well-structured, easy to read and useful for real people. It is also important to optimize your content for better UX in order to attract new users and keep them engaged on your site.
There is one fundamental step you should take in your SEO strategy: find keywords with high search volume, but low competition. To do so, identify the keywords that are the most common and less searched for on websites. Also, make a list of synonyms and LSI keywords where users are looking for
contextually similar terms. This makes it easier to understand what kind of information the user is looking for.
After getting information about keywords and user intent, you need to rewrite or edit your existing content to make sure each page is focused on one group of keywords. Then, create a good hierarchy of headings (H1-H6) and provide a proper title and meta description. Finally, use keywords for internal linking which should also be of help for users to navigate through your website. This should emulate the internal linking on Wikipedia as a good example.
2. How to achieve a more optimized focus
With all the pages and interactive elements visible, websites should be easy and intuitive to navigate.
There is a “WWMD” (“What Would Mom Do”) rule which says that a website structure and its central theme should be simple enough for most older parents to understand.
It would be a good idea to use a menu structure in your website that takes advantage of the SILO model so as to keep users on your site and increase the accessibility of all their landing pages. Also, it would be beneficial to use breadcrumbs so that users know exactly where they are and how far they have gone through each category and subcategory.
Always remember to keep your blog posts on each page to be easily accessible by your target audience.
3. How to create a clean design experience
Design your website for user-friendliness, for the sake of usability and branding. Websites should provide both a pleasant experience and a clear visual outlook so that your brand is recognized by users.
In recent years, web design has become increasingly minimalistic with more empty areas and fairly predictable structures. The fact that users are gravitating towards this trend suggests that they prefer their websites to have less unnecessary information and visuals so they’ll find the needed information faster.
4. Learn when to load a website
As a result of their efforts to rank the fastest website, Google has launched their Core Website Vitals update. It delivers a rating of how quickly a website loads, as well as how users interact with it and ultimately whether or not that website is ranked.
First, ensure that your website has a high score on Google Pagespeed Insights. It should ideally have a score of 90 and above for mobile-friendly websites.
There are a lot of ways to improve your website’s speed, like using a cache plugin and installing other methods.
5. The experts at SEO Clarity explain what is the SXO
The Internet is predicted to have about 73% of users from mobile phones only by 2025. Google has already since accommodated for this trend with its mobile-first indexing. So a website should also have an adaptive design for the mobile version.
This tendency means designers often create a website for mobile and then adapt it for desktop.