The goal of this book is to teach you how to leverage the power of digital marketing’s reverse SEO strategy to knock away competitors’ websites from the top of search engine results for essential keywords related to your business.
What Exactly Is Reverse Search Engine Optimization?
Search engine optimization specialists employ to reduce the number of undesirable links that surface in search results. Reverse SEO is the process of improving other websites’ or webpages’ search engine rankings for a given keyword or phrase in the hopes of driving more organic traffic to your own site.
Typically, a reputation management or public relations department will use reverse search engine optimization to assist manage what the public sees about a company or individual online. Site owners that are prepared to devote the necessary time to SEO can also benefit from this digital marketing tactic.
If you want to hide bad reviews and press releases from Google, Yahoo, and Bing’s (SERPs), then SEO is the best way to do it. Consumers will be able to see the freshly optimised web material with good evaluations once it has been completed.
Negative SEO Isn’t Reverse-SEO
The terms “negative SEO” and “reverse SEO” are often used interchangeably. Prior to implementing a SEO strategy for your company, it’s a good idea to know the differences between the two.
In order to increase the number of favourable evaluations for a business, reverse SEO tactics are used to produce and optimise content on other websites that are ranked highly in the search engine results page (SERP).
In order to lower a competitor’s website’s position in search engine results for a specific term, black hat SEO strategies create a large number of low-quality backlinks pointing to that website.
Reverse SEO, on the other hand, is used to improve one’s own reputation, while negative SEO is used to ruin someone else’s.
a Guide to the Art of Reverse Search Engine Optimization
Identify the Reverse SEO Keywords
Identifying the keywords that are causing your business to receive poor news and negative reviews is the first step in conducting a reverse SEO campaign.
A unfavourable review, news release or website about your firm will need to be scanned for keywords on Google, Yahoo and Bing after you’ve identified it.
It is possible to perform reverse SEO keyword research using SEO tools like as Semrush, Ahrefs, Moz, and KWFinder. Outsourcing this service on a site like Fiverr might cost you very little. (If you’re a Fiverr seller, check out this SEO guide.)
You can move on to the next stage if you have a complete list of keywords for which the bad content is ranking.
Press Releases You Write and Issue on Your Own
SEO may be done quickly and easily by writing a press release optimised for one or more of the keywords you uncovered in the first step of this guide.
A press release distribution service, such as PR Newswire, GlobeNewswire, PR Underground, or Newswire, can be used to send your written news release online once it has been completed and approved by the appropriate authorities.
In theory, the more news outlets that take up your press release, the further down the SERPs the offending web page, press release, or bad review will fall in the rankings.
Contribute to Other Bloggers’ Blogs
Being a guest blogger on another website’s blog is an excellent strategy to outrank your competitors for the same keywords. When you submit a guest article on a high-authority website, this is especially true (or rating).
Write five guest pieces for different websites, each focusing on the same keyword you’re trying to improve your online reputation with. You were also able to get all of those posts ranked on the first page of Google’s search engine results.
The bad content would be pushed further down the SERPs if half of the top 10 results were made up of your content.
Request Reviews from Other Websites
Asking other website owners to review your business is another way to employ SEO. Also, make certain that the title and text of the page include the problematic keywords.
Because you’re asking the site owner to write the blog post or article for you, this method usually comes with a cost.
For Reverse SEO, create microsites.
A microsite is a site with branded content that exists outside of the company’s main website domain namespace.
It’s a good idea to set up online brand protection for reputation repair by creating microsites centred around your brand and keywords. You can influence the story about your firm by putting these microsites online.
Although it takes more effort than the other methods, reverse search engine optimization can have more long-term effects. In addition, you have complete control over the material.
All you need to do is register a new domain name for each microsite you wish to build and then begin posting content on them. A microsite is one that doesn’t require a lot of space to function: Typically, a site may be established with just five to ten highly-optimized pages.
Develop Video Content Using The Targeted Keywords
Google’s search results now feature a significant amount of video content for the user. So you may produce movies around the keywords you need to execute reverse SEO for in order to rank.
Reverse search engine optimization requires that you create videos that portray your company in a favourable light. Because YouTube is owned by Google, it’s imperative that you post these videos there.
Make Use of social media to Get the Job Done
Twitter, LinkedIn, and Reddit’s material is indexed by Google. It’s also possible for material that is relevant to your goal keywords and brand to show up in the top places of the search engine results page.
If you want your content to get indexed by Google, then you need to post frequently on social media sites like Facebook and Twitter.