What Is Page Authority in SEO Terms?

Also referred to as “PA” in SEO (search engine optimization). But we’re not going to stop at just explaining what Page Authority in SEO is. Your website’s Page Authority (PA) score and the numerous criteria that affect it will be clarified as well.

Finally, you’ll find a list of suggestions for enhancing your website’s PA metrics in order to raise your page ratings in search engines such as Google, Yahoo, and Bing. This will help you get higher rankings.

Exactly what does it mean to have high page authority in SEO mean?

Pages with high Page Authority in SEO have a better chance of appearing high in search engine results (SERPs). Developed by Moz, Page Authority (PA) has a range of 1 to 100, with higher PA scores indicating a greater likelihood of ranking in search results.

What Qualities Make a Page’s Authority Superior?

A PA score of 60 to 80 is considered to be excellent. When a website has high Page Authority in SEO, it can compete in the SERPs for keywords that are only moderately competitive. A logarithmic scale of 100 points is used to score PA, which takes into account more than 40 rating parameters.

Is PA important for SEO?

A website’s capacity to rank well in search engine results pages (SERPs) is reflected in its Page Authority score. The greater a web page’s PA score, the more powerful and credible it is viewed by Google for search engine ranking purposes.

It’s ideal to utilise Page Authority as a comparative SEO statistic rather than an absolute number when determining which web page may be more likely to rank higher in the SERPs, according to Moz.

Additionally, it’s vital to note that Page Authority in SEO does not include on-page SEO factors like keyword usage or content optimization. For the purposes of calculating PA, only off-page SEO elements such as incoming links’ quantity and quality can be considered.

For SEO rankings, Moz notes that because of PA’s comparative character, and because the score will fluctuate as data being fed into the algorithm changes, PA doesn’t inherently have a good or terrible score. It is possible to outrank a URL with a better PA score, for example. Because of this, it is advisable to use Page Authority as a relative statistic alongside other essential metrics like Domain Authority and on-page SEO quality.

What Affects a Site’s Page Authority?

Just as with Domain Authority, each individual page’s Page Authority is determined using the same formula. The Mozscape web index, which comprises more than 40 off-site SEO ranking variables, was used to gather the data for this computation.

  • It is the practise of linking URLs
  • As the number of linked URLs increases, so does the Page Authority score.
  • Creating a Relationship Between the Domain Names at the Root

The number of unique domains (or websites) that connect out to your website is known as linking root domains. You’ll only have one root domain if, for example, you receive three connecting URLs from the same website, all under the same domain. Root domains have an impact on a page’s Page Authority.

connecting subdomains

Before the domain name and extension, there is a section of your website’s URL called a subdomain. Subdomains are considered separate entities by Google. Therefore, the number of subdomains referring to a single URL on your website affects the Page Authority in SEO score.

Creating Links

A web page’s PA is also influenced by the quality of the external pages that link to it. Increased Page Authority can be achieved by linking to pages with high Page Authority.

Do-follow Links

Link equity is transferred from the source site to the destination site via a dofollow link, which has the greatest effect on PageRank. More dofollow links you have on your website can help you gain more authority.

Links that are not linked to are called “nofollow.”

Links that have been labelled in HTML as “nofollow” are backlinks that are not counted as editorial votes. Google’s algorithm has evolved to treat the nofollow tag as a hint rather than a directive, therefore nofollow links no longer pass PageRank value for SEO. Because of this, certain nofollow links may convey link equity to the target web page if Google determines that it should.

The 301 and 302s

301 redirects are used to indicate a permanent move, while 302 redirects are used to indicate only a temporary one. Also, Page Authority measurements are affected by the volume and quality of redirects.

New vs. Old URLs.

The Page Authority score is affected by the ratio of new to old links pointing to a website. URLs with a continual flow of fresh backlinks indicate that they are higher quality pages that are still relevant to searchers, but URLs with just older backlinks may signal that the page is no longer relevant to visitors on Google.


In the Domain Name System (DNS), top-level domains (TLDs) are at the top. It is possible to have a TLD that is country- or industry-specific and contain domain extensions like.com,.edu,.gov,.org,.uk, and so on. The Page Authority algorithm takes into account the variety of TLDs.

Different types of domain names.

The actual domain name for the website is located next to top-level domains. Prefixes like.com or.org appear in this area of the URL. A target web page’s PA score is influenced by the domain name of the root domains that link to it.

Mentions of a Branded Domain

A PA score metric is the number of branded domain mentions without hyperlinks. Your website’s Page Authority in SEO score may rise if Moz’s algorithm discovers several references of your brand name in product reviews, blog posts, and other content.

A- for Spam

It’s possible to compare the spam-related attributes of different websites using a statistic provided by Moz. A high Spam Score, ranging from 61 to 100 percent, might have an effect on your overall Page Authority score. In order to determine if your website is at risk of being punished by Google, Spam Scores are utilised.


The popularity of a website’s backlinks is gauged by MozRank, a widely accepted key performance indicator. Google PageRank is used to calculate the score, which ranges from 0 to 10. The better your score, the more likely it is that your web pages will have a higher Page Authority.


Instead of a link popularity metric, MozTrust is a link trust metric. Backlinks from high-authority web pages will raise your MozTrust and PA scores, respectively.

How to Boost Your Site’s SEO?

Boost the Domain’s Credibility

Domain Authority and PA have a strong positive correlation (DA). The best way to boost your website’s DA is by obtaining high-quality backlinks from other well-known and respected websites.

Get More Root Domains for Linking

You can increase the importance of a given URL on your website by increasing the number of root domains that connect to it via a specific URL on your website. When several different websites connect to the same web page, it implies that the URL has a high degree of link popularity. If all other factors are equal, having 10 backlinks from 10 separate root domains is preferable to having 10 backlinks from one root domain.

An increase in the number of links with high authority

The quantity of high-authority backlinks a URL receives is a significant factor in determining its Page Authority score. Consequently, increasing the quantity of high-quality pages referring to your content is necessary in order to raise your Page Authority score.

More Dofollow Links to Your Site

Dofollow links are the most beneficial to PageRank in terms of SEO. As a result, the higher the Page Authority score for the target page will be, the more dofollow backlinks you can obtain.

A Significant Decrease in the Number of Spam Links

A higher Spam Score and a lower Page Authority can be the result of receiving backlinks from questionable or spammy sources. Google may also penalise your website if it receives such toxic backlinks. Your website’s Spam Score and the Disavow Tool from Google can help you delete spammy links from your website’s link profile. Here are the steps to eliminate harmful backlinks, which you can find in another guide.

In SEO, Page Authority (PA)

I hope you found this article helpful in figuring out what Page Authority actually means.

According to what you’ve just learned about Page Authority, a website’s ranking in search engine results pages is often determined by its Page Authority. This means that if you want to improve your website’s organic traffic from search engines like Google, Yahoo, and Bing, you need to pay attention to PA in SEO.

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