Do you want to help your blog post gain improved visibility? Then you need to perform on-page SEO analysis and optimize every page on your website. You should never miss an opportunity to optimize the content on your web pages or blog posts.
Firstly, what is on-page SEO?
On-page SEO is the discipline of optimizing the content of every web page to improve overall site performance. Additionally, you do it to bring in more traffic and appear in relevant searches. Work on On-page SEO to rank better in search engine page results.
It also includes gaining a higher rank for a particular page for a specific keyword search. However, on-page SEO alone cannot get you the desired reach.
You also need to worry about technical and off-page SEO strategies to get your work seen. Build a strong SEO strategy that attracts all the search engines out there. Check out the following on-page SEO tips and analysis list. Later try to implement them for your blog posts.
On-page SEO – keyword research and analysis
The first and foremost step as a blogger or content creator is finding the right keyword for your blog post. Ensure your keyword term or phrase is –
- Highly relevant and related to the main theme or topic.
- Something regularly searched by your target audience.
- Authoritative enough for your competitive power.
Firstly remember to create on primary keyword for your content. Secondly, be sure to not assign a particular keyword to more than one page. If you do so, the search engine will be confused as to which page is more important. Thirdly, choose around 3 to 5 related keywords for the blog post. Related keywords are phrases that are semantically related to the primary keyword. These terms are synonyms to the actual keyword.
Finally, design a content plan for your primary keyword –
- Connect your content with the search intent keyword.
- Place the content to improve your sales.
- Curate the content that ranks better than your previous work.
Focus on the content optimization for on-page SEO analysis
Initially, write more than 300 words in the body content of your blog post because it is the best practice.
However, content with 800 plus words ranks even better. Focus on writing detailed information with proper grammar and keyword inclusions.
Next, curate original content.
You can definitely get inspired by other blogs. But you will be penalized if you copy other’s content. It is also not suggested to write content from your own website either. Avoid duplicating and create content using your creativity and ideas.
Then, it is necessary to create SEO friendly content.
However, it is even more vital to write reader-friendly pieces. Ultimately, you work so hard to bring valuable content to your target audience. Hence, create high-quality content that appeals to the search engines and the users as well. However, high-quality content doesn’t translate to a university-level research paper.
Actually, it means the opposite. An eighth-grader should be able to understand your content with ease. Just follow the Flesch reading scale. It simply means to use simple terminology with no technical jargon that can be understood by any commoner. You should also write shorter sentences and small paragraphs to get a good Flesch reading score. On-page SEO requires your attention at every step.
Finally, create scannable content.
Both the readers and the search engines like content which are easy to scan and understand. They will easily skip large sentences with no interesting components. Format your content. Hence they are easily scanned and reviewed.
Wrap the content into different headings and subheadings
The title should be clamped with an H1 heading tag, while the subheadings can go under H2. We do this to help the search engine understand what the topic you are focusing on is. Incidentally, H1 and H2 are HTML codes that inform the search engine that this copy is important. From a reader’s perspective, these headings and subheadings give more clarity to your page making it easy to scan.
Optimize Meta title, description to improve on-page SEO
The meta title is mainline of code that identifies content to the search engine. It is the bold words that appear on the search engine results page. Curate a strong SEO-friendly title with fewer than 60 characters, with the primary keyword closer to the front of the title. Additionally, ensure the title grabs the attention of the reader and entices him to click through.
Meta Description supports the title of the page. It is a blurb of information that helps the search engine to understand the nature of your content. This is also displayed below the meta title at the SERPs.
Generally, keep them short and within 160 characters. But for an even better ranking, go with 120-130 characters since we are moving toward mobile-friendly content.
Proofread your content before going on-air
Always proof-read your work, before you hit the publish button. On-page SEO doesn’t complete without proper proof-reading and corrections. There can be grammatical and spelling errors that can be corrected using a tool like Grammarly.
On-page SEO is a vital part of your writing. As it makes sure that your work is high-quality, worthy of being at the top of the search engine results page. Just create authoritative, reader-friendly content.
