Every day, Reddit and Twitter are asking it a question. It strains the shoulders of online advertisers and frightens analysts. You look around, eyes open, and wonder, “Why have I got this high bounce rate?”
What is Bounce Rate?
Google refers to a “bounce” as a one-page session on your website.”
The bounce rate refers to the percentage of visitors who leave your site after visiting just one page (or “bounce” back to the search results or website reference).
This can also take more than 30 minutes when a user idles on a tab.
But what is a high bounce rate, and why is it wrong?
Well, “high bounce rate” is a subjective word, depending on the targets of the business and the type of site.
Low rates of bounce – or too low rates of bounce – can be a concern too.
According to a report by RocketFuel, most websites will see bounce rates between 26% to 70%.
25% or less: There’s definitely something broken
26-40%: very strong.
Average of 41-55 percent
56-70%: higher than normal, but depending on the site might make sense
Bad and/or something potentially broken. 70 percent or more.
Know your analytics with SEO group buy tools.
Slow to Load Page
In particular, as an important part of the Core Web vitals initiative, Google focuses on site speed again.
A slow to download page could be a high bounce rate problem.
Site speed is used in the rating algorithm of Google.
Google seeks to encourage content that gives users a good experience and acknowledges that a sluggish website is a bad experience.
Since Google has put so much effort into snippets, users want to find the facts quick.
You will be fed up with your guests and leave if your website takes more than a few seconds to load.
For most SEOs and marketing supporters, site speed fixation is a lifetime journey.
However, the upside is that you can see an improved speed boost for any progressive patch.
Using instruments such as Check page speed (all in all and for each page)
- SpeedShows for Google.
- PageSpeed reports from the Google Search Console.
- Reports from Lighthouse.
They can have clear website guidelines such as the compression of your files, the reduction of scripts from third parties, and browser caching.
Self Sufficient Content
Often your content is powerful enough for people to get and bounce quickly!
That can be marvelous.
Maybe you’ve fulfilled the dream of a content marketer and created great content that engulfed them fully in their lives for a few minutes.
Or maybe you have a landing page that only needs a short lead form from the customer.
You would want to look at Google Analytics’ time spent on average and page length metrics to decide whether a bounce rate is nothing to worry about.
User interface assessments and A/B tests may also be carried out to see whether a high bounce rate is a problem.
If you spend a couple of minutes or more on your website, Google receives a positive signal that your search page is very important to your query.
If you want to rate the specific search question, the user’s purpose is gold.
Check whether your content is perfect or not in the SEO group by the tool.
Disproportionate Few Pages Contribution
If we extend the example from the previous section, it is possible that you will have a few pages on your site which contribute exceedingly to your site’s total bounce rate.
The discrepancy between them is well known by Google.
If you fairly fulfill the user’s intent on your individual CTA landing pages and cause them to rebound rapidly, but your long-form content pages have a lower bounce rate, you probably have to do that.
You would however like to look into it and check that it’s valid or to find out whether any of these high bounce rate pages do not trigger users to go en masse.
Go to Actions > Content of sites > Landing Pages, open Google Analytics, and sort at a high bounce rate.
Consider incorporating an advanced philter to delete pages that could damage the result.
For instance, agonizing over one Twitter shared by five visits that address all your social UTM parameters at the end of the URL is not generally helpful.
My thumb rule is to define a minimum volume threshold which is essential to the page.
Pick the meaning of your website, whether it’s 100 trips or 1,000 visits, then press Advanced and philter for larger sessions.
Name tag and/or meta definition misleading
If not, visitors will go to your website and think that your contents are one thing, only to find that they are not.
It is luckily easy enough to correct whether it was an innocent error or whether you were trying to play the system by optimizing the keyword clickbait.
Either review the contents of your page and change the title tag and meta description or rewrite the content for your search queries.
Also, you can check what kind of Google meta description your popular search page made – Google can change your meta description and you can take action to remedy it if it gets worse.