8 Recommended Digital Marketing Tools & Why We Love Them

There is no concept of digital marketing without the use of technology. You need tech and online tools to make your brand visible, drive traffic, develop relationships, optimize websites and connect with your customers.

Gone are the days when businesses relied on conventional digital marketing strategies. Today if you want your brand to be successful, then you need to carefully plan a digital marketing strategy. Digital marketing is better than the old marketing tactics because it is cheaper and provides evergreen results.

Here in this post, we will not be discussing any strategies related to digital marketing; rather, we are going to tell you about the tools that can assist you a lot in planning and executing different strategies.

There are more than hundreds of online tools available for digital marketers. The main purpose of all these tools is to reduce the workload of marketers.

Below we have discussed the eight most popular utilities and how they are helpful.

Eight Popular and Helpful Tools for Digital Marketers in 2023

Here are the most famous utilities that we would suggest you try:

Google Analytics

Google Analytics is a very helpful tool for marketers. This tool helps you analyze and get complete insights about your target audience. It provides unique information about customer behavior, website traffic, and demographic details about your audience.

This tool is considered to be a top choice for marketers across the globe as it plays a key role in formulating effective strategies.

With analytics, you can also measure the progress and success of your marketing strategy. This way, you can know whether there is room for improvements or changes in plans.

Google Analytics is available in both free and paid versions.

Buzz Sumo

Buzz Sumo is another effective tool for digital marketers. This tool provides information to marketers about the latest trends in the market. The main function of this online tool is to give recommendations for content creation. You can find topics that are trending and being searched by your target audience.

Based on the topic suggestions given by this tool, you can do some research and note down all relevant information, facts, figures, and your own insights/opinion.

If you want to create content that intrigues and engages your audience, then you need to try buzz sumo.


The online notepad is a very useful tool for marketers. This tool allows you to create simple as well as rich text notes.

If you have this tool, then you do not need to create paper notes. Research work and ideation are important phases in strategic planning. With the online notepad, you cannot only take notes, but you can also create task lists.

Online notepad- digital marketing tools

You can collect information, facts, figures, keywords, and other petty details related to the topic you are planning to write on. The notepad tool is free to use and is based online, so you do not need to worry about paper management.

Learn More : What is online notepad and how to use in marketing?

You can save and import the notes you create in PDF, Word, and TXT format. Also, know that on this digital notepad, you can find the lock option.

This can be used to add a password to your notes. In our opinion, this notepad is a very valuable solution for digital marketers.


This rephraser is used to rephrase text online. This tool, as the name hints, helps paraphrase content. All you have to do is borrow content from other blogs/sites or your own old drafts and provide the input text as input.

This is not just an ordinary rephraser, as it does not only tweak words with their synonyms. This tool restructures and states input content from scratch in a unique style and tone.

rephraser - Digital marketing tools

Content is a premium element in digital marketing. Without unique content creation and promotion, there is no way you can be successful.

It is true that content creation is not an easy job, but you can easily create new and good-quality content with the help of this rephrasing tool.

There are two main purposes of this rephrase tool. The first one is that it can help you repurpose already written content in a unique way.

The second common use is to reduce traces of plagiarism and improve overall content quality from an otherwise original draft. The tool is available in both free and paid versions.


Online word counter is used to keep track of words, characters, sentences, paras, and pages. As a digital marketer, you have to have your own blog.

Word counter is a tool on which you can write new blog posts. You can create new content in the text box of the tool, or you can also paste the rephrased text you have generated by the online paraphrasing tool.

Other than counting the number of words, you can also use this tool to check grammatical mistakes, change font style and size and customize textual cases.

Word counter tools

Blogs are actually content-rich websites whose main purpose is to inform, entertain and engage the target audience in an informal tone. A digital marketing strategy is incomplete without blogs. Therefore, as a marketer, it is important for you to add new material on a regular basis on your blog.


The merge pdf tool is another valuable tool for marketers. This tool, as the name hints, is responsible for combining multiple pdf files. It is not possible to manually join PDFs without converting them to docx, which is why you need to use the online pdf combiner. It is free and very easy to use. The tool can bind as many files as you want in the order you select.


In digital marketing, there is a regular exchange of documents with clients/customers. These can be content-based documents, invoices, bills, and other materials. Having a huge amount of pdf documents in your storage space can be extremely annoying.

Managing a clutter of pdf files is not an easy job. With the merge pdf tool, you can easily join multiple files into one and streamline the process of document management. Merging PDF files into one can also help you optimize your storage space. You can save extra expenses wasted in buying additional storage space and file managing systems by combining relevant files together.


The Facebook Video Downloader is another valuable resource for digital marketers. With this downloader, marketers can easily save Fb videos and reels for free.

There is no manual way of downloading videos from Fb or backing up data. The Facebook video downloader allows you to save your own videos along with the ones from public accounts.

You just need to copy the link of the video you want to save and paste it into the input box of the tool. From there, you can use the ‘download’ button to save the clip on your device.

FB Video Downloader

Marketers can use the Fb video downloader to save all their posted videos and also to save clips that are being posted by their competitors. This way, they can plan a competitive strategy. The reason to save videos from Fb is that you don’t know when they will be removed. Moreover, it is hard to find a video you want to watch later because so much more content is pouring in on Facebook every hour.

Keyword Planner Tool

Keyword planner is a very powerful and helpful utility for digital marketers. In digital marketing, it is important for you to focus on using the most top-rated keywords because they can help you target organic traffic. This keyword planner provides you with the most relevant keywords related to your niche.

You can easily get more traffic, generate leads and conversions and enjoy more sales by using the right keywords in your content.

You can find keywords for social media posts, websites, and blogs. The tool provides you with high search volume keywords for different countries, languages, and for more than ten different platforms.

End Words

The tools that we have mentioned in this post are free or have free versions that can help new startups and newbie marketers streamline their marketing plans.

The main purpose of each tool mentioned in this post is to provide ease to digital marketers with problems they would face on a daily basis. These tools are very valuable, and we would suggest you check them out!

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