8 Actionable Digital Marketing Strategies for 2023 And Beyond

Digital marketing is the best strategy you can adopt to supercharge the growth of your business. Nowadays, unless you focus on digital marketing strategies, you won’t be able to ensure that you get discovered by your target audience.

The good thing about digital marketing trends is that it improves your online brand and gives you an edge over your competitors. But many business owners still don’t focus on digital marketing, given its amazing benefits.

If you find digital marketing “hard,” fret not. Keep reading this blog as we will share eight actionable strategies to help you get amazing results from digital marketing – let’s dive in!

Top 8 Ultimate Digital Marketing Strategies

1) Search engine optimization

What is the first thing people do when they want to look for information on the internet? Almost everyone relies on a search engine to find the information they want. The reason why most people rely on search engines is that it’s easier to use them.

Getting your website ranked on the first page of search results can help you get discovered by your target audience. For example, if someone searches for “dance classes in Atlanta,” you will have a chance of getting more students if your website shows up on top of search results.

But how do search engines rank websites on their search engine results pages? In simple terms, search engines have criteria to judge which websites will rank on the first page. Search engine optimization is the digital marketing strategy that helps you get your website passed from that criteria.

SEO can be divided into three major categories:

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

Here is a brief overview of all the branches of SEO.

i. On-Page SEO

On-Page SEO includes the practices of SEO that you apply on websites. These changes are applied to your web pages, which is the reason why they are termed as “On-Page” in the first place. On-Page SEO is considered the easiest SEO strategy when compared to other SEO strategies.

The good thing about SEO strategies is that they are easier to learn. Common On-Page SEO strategies include using proper header tags, including keywords in your content, and adding contextual links to authoritative websites in your content.

ii. Off-Page SEO

Off-Page SEO includes the set of SEO practices that are not implemented directly to your website but still rank your website’s placement on SERPs. In comparison, Off-Page SEO is more difficult compared to On-Page SEO.

Link building is considered the core of Off-Page SEO. Put simply; link building is getting backlinks from authoritative websites. Search engine bots rank those websites higher that have more backlinks.

Generating backlinks can get difficult if you are working alone. It takes time and effort to generate backlinks through a link building strategy like blogger outreach. But you can hire a blog outreach service to get backlinks easily for your website.

iii. Technical SEO

Technical SEO includes the “technical” aspects of SEO that boost your website’s ranking on SERPs. Working on Technical SEO requires you to have proper knowledge and practices. Some of the Technical SEO practices include the creation of a sitemap, using URL breadcrumbs, and creating a website hierarchy.

2) Email marketing

Email is one of the most important communication channels in this digital age. By sending an email, you can easily make your reader aware of your products and services and persuade them to try your offerings.

Many business owners make the mistake of ignoring the importance of email marketing. It’s a common misconception that emails are no longer valuable and don’t serve any purpose. But the shocking truth is that around 55% of people check their email before heading to the office.

It is therefore essential for your business to develop your email marketing strategy if you want to supercharge the growth of your business. The good thing about email marketing is that you can measure your conversion rate and optimize your results through strategies like A/B testing.

Here are some of the proven tips for email marketing:

  • Create a compelling headline or email subject line for your email.
  • Include contextual CTAs in your message.
  • Use a conversational tone in your email.

3) PPC advertising

SEO is a complex marketing strategy to implement. It takes a lot of time and effort before you can streamline your SEO strategy and start getting results from it. How can you get top rankings on SERPs within three days if you don’t want to wait months by following SEO practices?

A simple thing you can do instead is paying money to get the first place. With a PPC campaign, you can easily get your website ranked #1 without waiting for months. The PPC model allows you to supercharge your website’s rankings without doing anything illegal.

The good thing about the PPC model is that you can get started with it even if you don’t have a lot of money. Compared to running ads on TV or Radio, you are not required to have a great budget for creating an ad.

But there are some downsides of PPC marketing as well. For example, you can only keep your website ranked on SERPs until you keep paying for the PPC strategy. It is therefore recommended to earn top SERP rankings through SEO so you can get more organic traffic and don’t have to spend money.

4) Social media marketing

Social media has become the most reliable mode of communication in this day and age. It is hard to find people who don’t use social media once a day. The good thing about social media is that it helps people connect with each other, and you can use this functionality of social media to build your brand.

Getting started with social media marketing can help you achieve your business goals without spending a ton of money. Having a good following on social media enables you to prove that you run a trusted business. The presence of good reviews on your social media also speaks about your credibility.

Getting started with social media marketing is also easier than you might think. All you need to do is set up your accounts on different social media websites. You can then check what type of social media content has worked for your competitors and how you can emulate it for your social strategy.

5) Influencer marketing

In modern terms, influencers are people who have a large following on social media and mostly talk about a single topic in their social media content. Social media studies done around the world show that social influencers can persuade people to try out a new product or service.

Therefore, if you want to sell more products online, you can simply link up with influencers. A proper influencer marketing strategy allows you to find famous influencers in your target audience and can help you get more recognition in your target audience.

Working with influencers requires you to have a proper budget. You will have to offer a lump sum to influencers to promote your brand, or you might offer a per-sale commission to influencers. Make sure you only get started with influencer marketing if you have money to handle it properly.

6) Native advertising

Building your brand through digital marketing strategies can be difficult for you when starting a new business. Why will people trust your products and services if they have never heard about them in the past?

A simple way you can win the trust of your audience and encourage them to shop from you is by getting your business featured in leading publications. Native advertising allows you to differentiate your brand from other businesses and makes it easier for you to win the trust of your target audience.

Native advertising requires you to have a huge budget. When working with top publications about the growth of your brand, you will have to pay tons of money to get your business featured in their content, which is why native advertising might not be suitable for new businesses.

7) Video marketing

Video content is more engaging and entertaining for online audiences. If you want to establish a strong brand online and get discovered by your target audience, you must ensure that you create videos your target audience loves to watch.

Video marketing allows you to create content for all your business needs. With proper video creation, you can address interesting topics for your prospects.

The good thing about video marketing is that it is affordable if you have the right gear and are passionate about creating videos. But you can also outsource your video creation needs to a creative agency if you don’t have time for video creation.

8) Affiliate marketing

Setting up digital marketing strategies and tracking the results of different campaigns can get hectic for you. If you don’t get quick results from digital marketing strategies, you might even want to quit your digital marketing journey.

It is therefore recommended to get started with affiliate marketing if you don’t have time to handle different marketing strategies. You will launch an affiliate program and provide affiliate marketers with a per-sale commission. Doing so will set you free and help you get more sales without hard work.

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