Organic search traffic is adored by all. No one can deny how appealing the idea of having unlimited traffic to their website is, as long as it doesn’t cost them a dime for each one of those visitors. To boost your website Organic search traffic is requires. In most marketing strategies, pay-per-click ads have a place, but organic traffic is tough to replace.
Improve your SEO performance by redesigning your website. Increasing your organic traffic is a great way to get more customers for a lower cost than other forms of traffic acquisition. A similar technique we just completed at Service Direct had unexpectedly positive outcomes. We experienced a 348 percent increase in organic search traffic in only one year. Take a moment to consider the implications for your company of such a significant increase.
As a result of the improvements we made, many of our web sites have seen an increase in their rankings in search engines like Google.
Four Crucial Areas for Development
Websites become more difficult as they mature and grow. Many staff and contractors have made adjustments over the years that haven’t always aligned with one another, converting what was once a well-organized site structure into a jumbled mess. As a result, undertaking a site redesign can be intimidating. So that our strategy would be more focused and clearer, we selected four areas for improvement —
- On our website, we have a complicated technical setup
- We can now target new keywords.
- Our web pages’ body content
- These pages have their own meta data.
We encourage you to use this strategy for your own website redesign, since it makes it much easier to tackle the project in smaller chunks.
Technical Setup Improvements
Your website’s current state will dictate the list of tasks you need to complete in order to improve the technical aspects of your site. Some websites are in such a state of disarray that they’ll need to be rebuilt from scratch. In most circumstances, just minor adjustments will be necessary. Before you can decide what has to be altered and what can be left alone, you must first do a technical audit of your own site.
One of the most significant adjustments we made to our website was moving it to WordPress. In the past, the site was hosted in-house, limiting our capacity to keep up with changes in the online world. Using WordPress as our CMS, we can be confident that our site will be more current and that our team will have more freedom in the future to alter and update the site without fear of inflicting any harm to the backend.
Here are a few more crucial technical aspects to consider refining:
Increasing the interconnectedness of the system. You should ensure that all of your site’s pages may be found via links from other pages. As a result, your site will be more user-friendly and your information will be indexed by search engines more quickly.
Clean up the URL structure. An important one for a more established website. You may have used a variety of URL designs throughout the years, and now you have a mess to clean up. Make a decision and stick to it when it comes to updating your URLs.
Set up 301 redirects. If your website’s URLs ever need to be changed, be sure to include a 301 redirect on every page of the new URL.
The process of discovering and utilising new keywords
Keyword research is definitely something you’ve done in the past when working on SEO projects. It’s been a long time since you’ve done that. Make sure you’re using the proper keywords and phrases for your business if it’s been a while since you’ve done so.
It’s pointless to get organic traffic if no one is visiting your website because they are interested in what you have to offer. PPC ad reports can be a valuable source of information when developing an organic keyword strategy. Search engine optimization (SEO) can benefit from the same keywords you’re using in your paid advertising. Also, keep in mind the size and reputation of your website when choosing keywords to target. Do not attempt to rank for highly competitive keywords if your site is small and receives little traffic.
Enhancing Body Content
This is a continuation of the preceding step, which was to find new keywords. You can then apply what you’ve learned to your site’s main content by rewriting it from the ground up. Or to put it another way, your blog posts and static pages outlining your products and services will all have better written content than they did before.
Try to avoid becoming lost in the woods by focusing on these five crucial factors before you begin improving your content.
New keywords can be used. Even though it seems self-evident, the keywords you uncovered must be correctly included into the reworked text.
Increase the volume. There isn’t enough content to incorporate relevant keywords and give the information that a searcher is looking for in a short page. Make sure to increase your word count, but do so in a way that provides value rather than simply padding the total with fluff.
Make the audience feel involved. Writing material in a nice and conversational tone isn’t a technical aspect, but it is important. Your viewers will be more engaged and likely to stay on the page for a longer period of time if you do this.
Don’t forget the calls to action! Your visitors aren’t going to automatically follow your instructions, so make it crystal obvious what they should do.
Headings should be added. If you want your writing to be easy to read, avoid using large blocks of text and instead use headings to break up the material. As a bonus, the page’s headings are a great spot to include some of your keywords.
Optimization of Meta
Finally, we had to look over the site and ensure that all of our meta data was correct. Even if your site is like ours, it’s likely that it doesn’t include all of the metadata that it should. Fortunately, this is a rather simple repair. To get the most out of this, you’ll want to pay attention to page names and meta descriptions.
A title of between 50 and 60 characters should be created for any page without a title. Ideally, this title should include the page’s primary keyword. As a bonus, make sure your page names are formatted the same across all of your pages.
Meta descriptions, which are supposed to explain what’s on each page, can benefit from the same strategy. Take the time needed to produce helpful, informative material that will persuade a searcher to click or tap to learn more about your product or service on the search results page.
Taking a Holistic Approach
We’re sorry to break the news, but it’s going to take some time to implement any of these suggestions. The moment you start working on redesigning your website, you’ll quickly realise how much work it is and how difficult it will be to find enough time in the day to do it all while staying on top of all the other things you have to do.
However, don’t let that be the end of your journey. Set up a schedule that allows you to work through each area one at a time until your website is a well-oiled SEO machine. As you go, you’ll be able to notice some SEO progress before the finish line is in sight. Here’s to many more organic search traffic in the months and years to come as a result of this effort.